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Category: Vision

Spotting influencers and VIPs in LinkedIn with PowerShell – Part 2: “The Dark Side”

What we have seen on our previous post may seem interesting and powerful. Essentially, what we are doing is opening the door to creating local datasets with personally identifiable information coming from our Social Networks. That's a pretty big deal. Therefore, there are a couple of things that we need to understand before going forward.

Privacy, Law and Ethics

Usually, on Digital Media, whenever you can access some information is because you have rights and permissions to do so. However, I would like you to consider the difference between “can” and “should”. Now, you have the chance to “download” datasets ...

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By defining Innovation, you draw your future (Part 3 of 3)


Innovation = Sales activity

This paradigm usually appears when a customer tells you that he “misses innovative proposals from you”. As you might have figured out, this is a Sales activity but not an Innovation one: Proposing something is selling, not innovating.

Anyway, we must question ourselves who is really innovating just in case we’ve successfully sold something innovative:

  • We? If we are distributing a third-party
...

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By defining Innovation, you draw your future (Part 2 of 3)


Let’s spend some time on this last topic because it can have very dangerous effects.

There is nothing wrong with the intention of maintaining high price levels and significant markups. Innovations, as opposed to commodities, meet these characteristics. That’s the reason why everyone wants to position their offerings as Innovations to achieve these goals. However, as you may have noticed, “position” something as an Innovation doesn’t ...

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