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Tag: Innovation

Spotting influencers and VIPs in LinkedIn with PowerShell – Part 2: “The Dark Side”

What we have seen on our previous post may seem interesting and powerful. Essentially, what we are doing is opening the door to creating local datasets with personally identifiable information coming from our Social Networks. That's a pretty big deal. Therefore, there are a couple of things that we need to understand before going forward.

Privacy, Law and Ethics

Usually, on Digital Media, whenever you can access some information is because you have rights and permissions to do so. However, I would like you to consider the difference between “can” and “should”.…

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Spotting influencers and VIPs in LinkedIn with PowerShell – Part 1: “The How To”

Liking, commenting, tagging, bookmarking or defining something as favorite are all common on-line activities these days. However, most of us don't realize the depth of information we leave behind each time we perform them and what we can actually do with that information.

This is perfectly understandable in a world that hides all those details behind APIs that regular people can't use. Fortunately, this is no longer the case anymore. Today I would like to show you how to leverage the Social Media Scripting Framework to extract meaningful information from those that connect with you or your brand in LinkedIn.…

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By defining Innovation, you draw your future (Part 3 of 3)


Innovation = Sales activity

This paradigm usually appears when a customer tells you that he “misses innovative proposals from you”. As you might have figured out, this is a Sales activity but not an Innovation one: Proposing something is selling, not innovating.

Anyway, we must question ourselves who is really innovating just in case we’ve successfully sold something innovative:

  • We?
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By defining Innovation, you draw your future (Part 2 of 3)


Let’s spend some time on this last topic because it can have very dangerous effects.

There is nothing wrong with the intention of maintaining high price levels and significant markups. Innovations, as opposed to commodities, meet these characteristics. That’s the reason why everyone wants to position their offerings as Innovations to achieve these goals.…

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By defining Innovation, you draw your future … (Part 1 of 3)


 

Over the past two years I’ve had the opportunity to meet many people over many different contexts, both professional and non professional, and degrees of personal involvement. One interesting aspect of these conversations was observing how different people address the problem of how to define Innovation and, more interestingly, how they avoid defining it even though they have to deal with it.…

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