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Tag: Strategy

Social Media Interconnection Map for 2012

Last year I started looking at ways to handle the amount of Social Media presence in a reasonable way. Then, I came up with a Social Media Interconnection Map and a set of design rules, principles and guidelines that we could take into account shall we wanted to build our own.

Unfortunately, everything moves insanely fast in the technology space and so many things have changed since that first proposal. In fact, I have had to adapt my original design several times over the past months due to a number of reasons:

  1. new players have emerged or exploded: Google+
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By defining Innovation, you draw your future (Part 3 of 3)


Innovation = Sales activity

This paradigm usually appears when a customer tells you that he “misses innovative proposals from you”. As you might have figured out, this is a Sales activity but not an Innovation one: Proposing something is selling, not innovating.

Anyway, we must question ourselves who is really innovating just in case we’ve successfully sold something innovative:

  • We? If we are distributing a third-party
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By defining Innovation, you draw your future (Part 2 of 3)


Let’s spend some time on this last topic because it can have very dangerous effects.

There is nothing wrong with the intention of maintaining high price levels and significant markups. Innovations, as opposed to commodities, meet these characteristics. That’s the reason why everyone wants to position their offerings as Innovations to achieve these goals. However, as you may have noticed, “position” something as an Innovation doesn’t ...

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