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Tag: Strategy

Watch out! Twitter is no longer a trusted Social Media Hub

That Twitter wants to exercise more control over their user’s experience and, hence, its whole ecosystem, it is not new. Until now, Twitter’s moves in this direction haven’t had major and practical impact on how we were used to consume the service. For example:

Ok, I admit that this second one, represents a threat for some users and developers in the medium term. But, fortunately, I haven’t seen any issues because of it ...

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Social Media Interconnection Map for 2012

Last year I started looking at ways to handle the amount of Social Media presence in a reasonable way. Then, I came up with a Social Media Interconnection Map and a set of design rules, principles and guidelines that we could take into account shall we wanted to build our own.

Unfortunately, everything moves insanely fast in the technology space and so many things have changed since that first proposal. In fact, I have had to adapt my original design several times over the past months due to a number of reasons:

  1. new players have emerged or exploded: Google+
...

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By defining Innovation, you draw your future (Part 3 of 3)


Innovation = Sales activity

This paradigm usually appears when a customer tells you that he “misses innovative proposals from you”. As you might have figured out, this is a Sales activity but not an Innovation one: Proposing something is selling, not innovating.

Anyway, we must question ourselves who is really innovating just in case we’ve successfully sold something innovative:

  • We? If we are distributing a third-party
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