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Category: Vision

The dirty secrets of Speed

Digital Transformation is a buzzword these days. It is so for good reasons. Many businesses today face fierce pressures from competitors leveraging web scale technologies and digital business models. Many others must also adapt to younger customer bases that are particularly sensitive to engagements via digital means. In this context, Digital is no longer an instrumental item to the business, but a defining one.

Technology has always had the ability to speed things up. We have been hearing this forever and, precisely because of this, we all tend to normalize our perception about speed and minimize how relevant it can ...

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Spotting influencers and VIPs in LinkedIn with PowerShell – Part 2: “The Dark Side”

What we have seen on our previous post may seem interesting and powerful. Essentially, what we are doing is opening the door to creating local datasets with personally identifiable information coming from our Social Networks. That's a pretty big deal. Therefore, there are a couple of things that we need to understand before going forward.

Privacy, Law and Ethics

Usually, on Digital Media, whenever you can access some information is because you have rights and permissions to do so. However, I would like you to consider the difference between “can” and “should”. Now, you have the chance to “download” datasets ...

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By defining Innovation, you draw your future (Part 3 of 3)


Innovation = Sales activity

This paradigm usually appears when a customer tells you that he “misses innovative proposals from you”. As you might have figured out, this is a Sales activity but not an Innovation one: Proposing something is selling, not innovating.

Anyway, we must question ourselves who is really innovating just in case we’ve successfully sold something innovative:

  • We? If we are distributing a third-party
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