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Category: Strategy

Getting into the Enterprise Architecture space

I don't know your experience with this, but I always had this feeling that Enterprise Architecture is one of those things that everybody talks about without quite knowing what actually is.

I myself can be blamed about this very same thing… I have practiced IT Architecture for years at different levels and across different domains. And, despite always doing my best; learning from brilliant people and working on challenging projects, the same issues emerged over and over again. Here are just a few:

  • The focus on a narrow scope wouldn't let me connect with the global picture or the ultimate
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By defining Innovation, you draw your future (Part 3 of 3)


Innovation = Sales activity

This paradigm usually appears when a customer tells you that he “misses innovative proposals from you”. As you might have figured out, this is a Sales activity but not an Innovation one: Proposing something is selling, not innovating.

Anyway, we must question ourselves who is really innovating just in case we’ve successfully sold something innovative:

  • We? If we are distributing a third-party
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By defining Innovation, you draw your future (Part 2 of 3)


Let’s spend some time on this last topic because it can have very dangerous effects.

There is nothing wrong with the intention of maintaining high price levels and significant markups. Innovations, as opposed to commodities, meet these characteristics. That’s the reason why everyone wants to position their offerings as Innovations to achieve these goals. However, as you may have noticed, “position” something as an Innovation doesn’t ...

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